This data protection declaration informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer"). With regard to the terminology used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Types of data processed:
- Inventory data (e.g., NaVerantwortlichermen, addresses).
- Contact data (e.g., e-mail, phone numbers).
- Content data (e.g., text inputs, photographs, videos).
- Usage data (e.g., web pages visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users of the Online Offer (Hereafter, we also collectively refer to data subjects as "Users").
Purpose of the processing
- Provision of the online offer, its functions and content.
- Responding to contact requests and communication with users.
- Security measures.
- Reach measurement/marketing
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and includes virtually any handling of data.
"pseudonymization" means the processing of personal data in such a way that the personal data can no longer be related to a specific data subject without the addition of further information, provided that such additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data are not attributed to an identified or identifiable natural person
"profiling" shall mean any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location
Controller' means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data
"processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller
Applicable legal bases
In accordance with Art . 13 DSGVO we inform you about the legal basis of our data processing . If the legal basis is not mentioned in the privacy statement, the following applies: the legal basis for obtaining consent is Art . 6 para . 1 lit . a and Art . 7 DSGVO, the legal basis for processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art . 6 Abs . 1 lit . b DSGVO, the legal basis for processing to fulfill our legal obligations is Art . 6 Abs . 1 lit . c DSGVO, and the legal basis for processing to protect our legitimate interests is Art . 6 Abs . 1 lit . f DSGVO . In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art . 6 (1) (d) DSGVO serves as the legal basis.
We take security measures in accordance with Art . 32 DSGVO, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of security appropriate to the risk .
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access concerning them, input, disclosure, ensuring availability and their separation . Furthermore, we have established procedures to ensure the exercise of data subjects' rights, deletion of data and response to data compromise. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 of the GDPR).
Cooperation with processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this shall only be done on the basis of a legal permission (e . g . if a transmission of the data to third parties, such as to payment service providers, pursuant to Art . Art . 6 para . 1 lit . b DSGVO is necessary for the performance of the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e . g . when using agents, web hosts, etc.).
If we entrust third parties with the processing of data on the basis of a so-called "order processing agreement", this is done on the basis of Art . 28 DSGVO .
Transfers to third countries
If we process data in a third country(i . e . outside the European Union(EU) or the European Economic Area(EEA)) or do so in the context of using third party services or disclosing, or transferring data to third parties, this will only be done if it is done in order to fulfill our(pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests . Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Art . 44 et seq . DSGVO . This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
Data subjects' rights
You have the right to request confirmation as to whether or not data in question is being processed and to obtain information about such data and further information and a copy of the data in accordance with Art . 15 GDPR .
You have the right of access in accordance with . Art . 16 DSGVO the right to request the completion of the data concerning you or the correction of inaccurate data concerning you .
You have the right, in accordance with Art. 17 DSGVO the right to demand that the data concerned be deleted without undue delay, or alternatively, in accordance with Art . 18 DSGVO to request a restriction of the processing of the data.
You have the right to request that the data relating to you that you have provided to us be kept in accordance with Art . 20 GDPR and to request its transfer to other controllers .
You also have the right, pursuant to Art. Art . 77 DSGVO the right to lodge a complaint with the competent supervisory authority .
Right of withdrawal
You have the right to withdraw consent pursuant to Art. Art . 7 Abs . 3 DSGVO with effect for the future
Right to object
You may object to future processing of data relating to you in accordance with Art . 21 DSGVO at any time . The objection may be made in particular against processing for purposes of direct marketing .
Cookies and right to object to direct marketing
Cookies are small files that are stored on users' computers . Within the cookies can be stored different information . A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer . Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser . In such a cookie, for example, the contents of a shopping cart in an online store or a login status can be stored . Permanent" or "persistent" cookies are those that remain stored even after the browser is closed. For example, the login status can be stored if the user visits the site after several days. Likewise, the interests of users can be stored in such a cookie, which is used for range measurement or marketing purposes . Third party cookies are cookies that are offered by providers other than the responsible party that operates the online offer (otherwise, if it is only their cookies are called "first party cookies").
If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser . Stored cookies can be deleted in the system settings of the browser . The exclusion of cookies may lead to functional limitations of this online offer .
or the EU site www.youronlinechoices.com/
. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that then not all functions of this online offer can be used.
Deletion of data
According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 und 4, Abs. 4 HGB (books, records, management reports, accounting vouchers, commercial books, documents relevant for taxation, etc.) and 6 years according to § 257 Abs. 1 Nr. 2 und 3, Abs. 4 HGB (commercial letters).
According to legal requirements in Austria, retention is carried out in particular for 7 years pursuant to § 132 (1) BAO (accounting records, vouchers/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real property and for 10 years for records in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is claimed.
We process the data of our contractual partners and prospective customers as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as "contractual partners") in accordance with Art. 6 para. 1 lit. b. DSGVO, in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose and the necessity of their processing, are determined by the underlying contractual relationship.
The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g., e-mail addresses and telephone numbers) as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).
As a general rule, we do not process special categories of personal data, unless they are part of a commissioned or contractual processing.
We process data that are necessary for the justification and fulfillment of the contractual services and indicate the necessity of their disclosure, unless this is evident to the contractual partners. Disclosure to external persons or companies is made only if it is necessary in the context of a contract. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client as well as the legal requirements.
In the context of the use of our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of users in protection against abuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary for the pursuit of our claims pursuant to Art. 6 para. 1 lit. f. DSGVO or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c. DSGVO.
The deletion of the data takes place when the data is no longer required for the fulfillment of contractual or legal duties of care as well as for dealing with any warranty and comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the legal retention obligations apply.
Participation in affiliate partner programs
Within our online offer, we use industry-standard tracking measures based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer) pursuant to Art. 6 (1) lit. f DSGVO, insofar as these are necessary for the operation of the affiliate system. In the following, we clarify the technical background for users.
The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if, for example, links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently take advantage of the offers.
In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available on our website subsequently take up the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values, which may be part of the link or otherwise set, e.g. in a cookie. The values include, in particular, the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising material ID, affiliate ID and categorizations
The online user IDs we use are pseudonymous values. That is, the online identifiers do not themselves contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or became interested in an offer via our online offer has taken advantage of the offer, i.e. has concluded a contract with the provider, for example. However, the online identifier is personal to the extent that the partner company and also us, the online identifier together with other user data. Only in this way can the partner company tell us whether the user has taken advantage of the offer and we can pay out the bonus, for example.
When contacting us (e.g. via contact form, email, phone or via social media), the user's details will be used to process the contact request and its settlement pursuant to Art. 6 para. 1 lit. b. (in the context of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other requests) DSGVO processed... Users' details may be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.
We delete the requests if they are no longer necessary. We review the necessity every two years; Furthermore, the legal archiving obligations apply.
With the following notes, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your objection rights. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Newsletter content: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. For the rest, our newsletters contain information about our services and us.
Double-Opt-In and logging: The registration for our newsletter is done in a so-called double-opt-in process. That is, after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider are logged.
Registration data: To sign up for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name, for the purpose of personal address in the newsletter.
The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 para. 2 no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. DSGVO in conjunction with. § 7 para. 3 UWG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users and further allows us to prove consent.
Cancellation/Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to unsubscribe at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove consent formerly given. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.
Hosting and emailing
The hosting services we use are for the provision of the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services, which we use for the purpose of operating this online offer.
In this context, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer pursuant to Art. 6 para. 1 lit. f DSGVO in conjunction with. Art. 28 DSGVO (conclusion of order processing contract).
Collection of access data and log files
We, respectively our hosting provider, collect on the basis of our legitimate interests in the sense of Art. 6 para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type along with version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
Content delivery network by Cloudflare
We use a so-called "Content Delivery Network" (CDN) offered by Cloudflare, Inc, 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with European data protection law.
A CDN is a service with the help of which content of our online offer, in particular large media files, such as graphics or scripts are delivered faster with the help of regionally distributed servers connected via the Internet. The processing of user data is solely for the aforementioned purposes and to maintain the security and operability of the CDN.
The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis as well as optimization of our online offer pursuant to Art. 6 para. 1 lit. f. DSGVO.
Google is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with European data protection law.
Google will use this information on our behalf for the purpose of evaluating the use of our online offer by users, compiling reports on the activities within this online offer and providing us with other services relating to the use of this online offer and internet usage. In doing so, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser will not be merged with other data from Google. Users may prevent the storage of cookies by selecting the appropriate settings on their browser software; users may also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout?hl=de
Alternatively, you can deactivate Google Analytics by clicking on the following link: Disable Google Analytics.
Users' personal data will be deleted or anonymized after 14 months.
Targeting with Google Analytics
We use Google Analytics to display ads placed through within advertising services of Google and its partners, only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "Remarketing Audiences", or "Google Analytics Audiences"). With the help of Remarketing Audiences, we also want to make sure that our ads match the potential interest of the users.
Google Adsense with non-personalized ads
We use the services of Google Adsense on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with European data protection law.
We use the AdSense service to display ads on our website and receive compensation for displaying or otherwise using them. For these purposes, usage data, such as the click on an ad and the IP address of the users are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the users' data is pseudonymized.
We use Adsense with non-personalized ads. In this case, the ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including broad (e.g., location-level) geographic targeting based on current location, content on the current website or app, and current search terms. Google prohibits any personalized targeting, including demographic targeting and targeting based on lists of users.
Google AdWords and conversion measurement
We use the services of Google AdWords on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with European data protection law.
We use the online marketing method Google "AdWords" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our Online Offerings in a more targeted manner to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she has been interested in on other online offers, this is referred to as "remarketing". For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring web pages, time of visit and other information about the use of the online offer.
Furthermore, we receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. We do not, however, receive any information that personally identifies users.
User data is processed pseudonymously within the Google advertising network. I.e. Google does not store and process e.g. the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA.
Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services there.
We would like to point out that this may involve the processing of user data outside the area of the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights. With regard to U.S. providers that are certified under the Privacy Shield, we point out that they thereby commit themselves to comply with EU data protection standards.
Furthermore, user data is usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the usage profiles irrespective of the devices used by the users (in particular if the users are members of the respective platforms and logged in to them).
The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users pursuant to Art. 6 para. 1 lit. f. DSGVO. If users are asked by the respective providers to consent to data processing (i.e. declare their consent e.g. by ticking a checkbox or confirming a button), the legal basis of the processing is Art. 6 para. 1 lit. a., Art. 7 DSGVO.
For a detailed description of the respective processing and the opt-out options, please refer to the information provided by the providers linked below.
Also in the case of information requests and the assertion of user rights, we point out that these can be asserted most effectively with the providers.
Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need assistance, then you can contact us.
Integration of third party services and content
We use within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as "content").
This always requires that the third-party providers of this content, perceive the IP address of the user, because without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.
, Opt-Out: adssettings.google.com/authenticated
To ensure the quality of our online offers, we use the analysis tool "Smartlook" from smartlook.com, s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic, which enables anonymized evaluation of website usage.